How Important is Personal Branding for Property Agents in Malta?

How Important is Personal Branding for Property Agents in Malta?

Mastering the art of personal and company branding will cement your brand’s status as thought leaders among your competition. Developing your personal brand as a real estate agent in Malta is a crucial step as it will help to attract and secure clients. Building your personal brand also means building upon your association with the Quicklets brand that you represent. By polishing up both how you position your personal brand and your representation of the Quicklets brand means you will be considered to be a reliable and experienced real estate agent that clients want to trust with all their property requirements on the Maltese Islands. 

The more potential clients get to know about you as a person the more you will be inclined to form a long-term relationship based on trust. This personal brand should be based on a reflection of yourself and your rare qualities.

Check your Values!

When planning how you will present yourself and your brand, remember why you became a real estate agent in the first place. This will help keep you grounded and stick to your intentions. Think about the niche audience you want to work in and what method is best when working with that demographic. Ask yourself about the needs and wants of your target market and what problem you can help solve for them. How can you add value to a couple’s first experience buying a home? How do your unique contacts help business owners to find their ideal office space? Find skills that you hold as a property agent, that will prove to be essential when serving your ideal client. Everyone has a specific skillset or type of client that they feel confident they can use. It’s just a matter of figuring out what your something special is. An agent must also keep in mind that whilst building their personal brand they must also still represent the values and beliefs of the company they work with which should align with theirs.

Wear Your Company Colours with Pride

It is great to stand out as an individual real estate agent with specific skills and experience that will benefit your clients. You also have the added value of being part of a well-established brand that adds to your credibility and trustworthiness as a real estate agent in Malta. Wear your brand colours with pride. Just like in football or other sports, you should be proud to represent the unique and memorable Quicklets brand. The bold purple and lime green colours combined with a sense of pride in the unique persona of the Quicklets team, have earned the company a trusted following. These branding elements are synonymous with a group of agents known for being approachable and accommodating industry experts.This makes you a cut above the rest and property sellers and buyers around Malta, Gozo and internationally have come to know, love and trust this brand. Buying or selling a home can be a stressful and challenging time for your clients, and they’ll be turning to you for data, information and real estate guidance. By representing the company, you are also building clients’ trust and helping them understand why they should do business with you.

Make your values match your Visuals

When clients start to associate values with an agent they probably already have formed a visual in their heads. This means it’s important for you to align their values with how you physically look. This is the reason Quicklets have created their lanyards and agent IDs. These tools help their agents build their personal professional brand, while also representing the Quicklets brand.

'We were happy to be able to source our lanyards from a local company who not only had the best prices but also had great customer service throughout the design process'.

Add that WOW factor

Ask yourself “What can you do for your clients that most other agents can’t?” Use your brand to highlight this aspect and show potential clients that you have the expertise that will benefit them. Think beyond expertise too and try to incorporate some personal characteristics about yourself. There’s a common misunderstanding that branding is just for corporate businesses but this is not the reality anymore.


Melanie Vella
Written By

Melanie Vella